Meet The Team

The Smart Farm team is comprised of experts in automation, installation and Ag, and is keenly focused on the efficiency and productivity of every farmer the company serves. Through our test sites and collaborative nature, we stay closely in touch with the ever-evolving needs of farmers – today and for the future.

Bob Farinelli – President and Chief Technology Officer

Bob is an entrepreneur and inventor who holds 22 patents in the field of automation, signal distribution and control systems. Bob was co-founder of Elan Home Systems, and worked there for over 20 years to create a world leader in home automation technology solutions. With a successful exit from that business, Bob pivoted that experience to start Smart Farm Systems Inc. Previously Bob worked on the first video game consoles and first satellite receiver systems sold to consumers. Bob holds a Bachelor of Science in Electrical Engineering from Rochester Institute of Technology, Rochester NY and Master of Science in High Technology Management from National University, San Diego CA.

Ryan Heringer – Co-Founder

Ryan has 15 years of experience as an entrepreneur and business owner. Ryan created Sound Concepts, a custom installation business that has grown to 30 employees generating over $8 million in annual revenue. Sound Concepts provides residential and commercial automation systems solutions. Ryan holds a Bachelor of Business Management from the University of Arkansas.

Interested in working with us? Contact Smart Farm today.